Is this UTM Link Generator free to use?

Yes, completely free with no signup.

What are the 5 UTM parameters?

utm_source (where the traffic comes from), utm_medium (the channel type, e.g. social/email/cpc), utm_campaign (the specific campaign name), and the optional utm_term and utm_content (for paid keyword and A/B variant tracking).

Will adding UTM parameters break my link?

No — they're added safely after a '?' and are ignored by the page itself; they're only read by analytics tools.

Do I need Google Analytics to use this?

No — UTM parameters work with any analytics platform that reads URL query parameters, including GA4, most social platforms' native analytics, and marketing tools like HubSpot.

Can I generate multiple links at once?

Describe each destination and channel separately in the input, and generate one tagged link per request — this keeps each link's parameters accurate to that specific channel.

Free tool

UTM Link Generator

Create tracking URLs with UTM parameters for campaign analytics.

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Schedule your content across all platforms

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How It Works

Generate professional content in three simple steps.

Describe your campaign

Tell us the destination URL, the traffic source (e.g. newsletter, Instagram bio, a specific ad), the medium, and the campaign name.

Get a ready-to-use tracking link

Receive a complete URL with utm_source, utm_medium, utm_campaign (and utm_term/utm_content when relevant) correctly appended.

Paste it and track results

Use the link in your post, email, or ad, then check the traffic and conversions it drives in Google Analytics or your platform of choice.

Popular Use Cases

Discover how others are using this tool to grow their business.

Measure Campaign ROI

See exactly which channel and campaign drove a visit, signup, or sale.

Compare Channels Fairly

Tell apart traffic from your Instagram bio link vs. your Twitter bio link vs. a newsletter, even if they point to the same page.

A/B Test Creatives

Tag two versions of the same ad with different utm_content values to see which one performs better.

Report to Clients or Stakeholders

Show clear, attributable numbers per campaign instead of one lumped 'social traffic' figure.

Keep Naming Consistent

Use a repeatable naming convention across your team so reports stay clean as more campaigns launch.

Track Multi-Channel Launches

Generate a separate tagged link for every channel in a product launch and compare them side-by-side afterward.

Expert Advice

Pro Tips for Better Results

Unlock the full potential of this tool with these expert strategies and best practices.

# Always lowercase your parameters

UTM parameters are case-sensitive in most analytics tools — 'Instagram' and 'instagram' will show as two separate sources unless you're consistent.

# Use hyphens, not spaces

Spaces get encoded as %20 and clutter your link and reports — separate words with hyphens instead.

# Keep a shared naming sheet

Agree on standard values for source/medium/campaign with your team so nobody invents a new variant by accident.

# Don't tag internal links

Only add UTM parameters to links shared outside your own site (social, email, ads) — tagging internal links can break session attribution in Analytics.